I created and led the New Era campaign that marked the opening of EOYDC’s new building—a pivotal moment that transformed how the Center presented itself to the community, funders, and national partners. I created the full visual identity for the campaign, including the New Era design system featured on the T-shirts worn by youth and staff, establishing a modernized, pride-driven look and feel rooted in the Center’s mission.

To elevate EOYDC’s media standards, I introduced a new visual and storytelling framework across photography, videography, and the redesigned website—raising production quality, reinforcing credibility, and giving programs a unified, professional presence. I also developed the Center’s first “executive brag book,” a highly curated impact narrative used by the CEO to demonstrate program excellence and leadership vision; this work directly supported the CEO in securing a TED Talk.

To anchor the building’s launch, I curated an experiential, museum-quality gallery showcasing student artwork. The installation served as both a celebration of student talent and a foundational expression of the Center’s next “New Era”—bridging legacy, creativity, and organizational growth.